Domino's is hungry to be better
Domino’s already meets or exceeds a number of the recommendations in a Deakin University report on the Quick Service Restaurant industry including:
- Domino’s has proudly announced our move to ingredients that are better for our customers, we have reduced sodium across our range, reduced the fat in our cheese, and are working on removing all artificial colours, flavours and preservatives
- Domino’s does not advertise to children, nor feature children in our advertising. This is something we feel passionately about and is a core driver of our brand values
- Domino’s includes kilojoule menu board labelling in all states, as well as on our website and marketing
Domino’s is always working to provide customers with healthier and tastier menu items.
Since our ‘Taste the Colour’ menu launch in 2016, we’ve added more vegetables and vegetarian options to our range.
More than 96 per cent of our ingredients are free of artificial colours, flavouring and preservatives, and we are carefully working with our key food suppliers on our other ingredients.
Our popular pizza menu is already MSG free and GMO free. Our publicly announced and ambitious strategy to remove all artificial colours, flavours and preservatives over the next two years is a significant step in Domino’s journey to supreme quality.
Domino’s believes transparency with our customers is important, and already provides detailed information about the nutritional value of our food on our website and in stores.
We don’t want to take our customers’ treat away. Domino’s customers recognise our food is an indulgence, and have responded positively to the ingredient improvements we have introduced.
Choice is important to us, Domino’s offers something for everyone and is constantly listening to our customers to meet their requests – we have added vegan cheese to our menu, which our customers love, and are actively exploring new options to meet customers changing dietary needs.
We will continue these efforts and keep our customers fully informed as we do.