Australia’s largest pizza maker, Domino’s has announced it will donate 50c from every pizza sold across Australia on Wednesday 8 August from 4-9pm to Rural Aid, to support Australian farmers and rural communities affected by drought.

Domino’s CEO Australia and New Zealand Nick Knight said that in addition to the funds raised from the national ‘Doughraiser’ Domino’s own registered charity, Give for Good, will also donate an additional $40,000 to the cause.

“So many farmers out there are doing it really tough at the moment and we want to throw our full support behind them by raising vital funds for Rural Aid,” Mr Knight said.

“The not-for-profit organisation does amazing work in supporting farming communities through programs like Buy a Bale, which delivers hay for cattle feed and other essential items.

“These farmers are a part of the Domino’s family – they supply our food, they are our business partners, our customers, and they are fellow Australians, so it’s important we do what we can to help.”

Rural Aid CEO Charles Alder said the charity was thrilled to be the recipient of Domino’s national Doughraiser and additional support.

“Support from a national company like Domino’s will make a huge difference in the lives of hundreds of Aussie farmers,” Mr Alder said.

“It will allow us to continue our work in delivering much-needed fodder, water and groceries to the farming communities that need it the most.”

Mr Knight said rural communities were a key focus of the Domino’s charity, Give for Good, as well as education and youth initiatives, leadership and entrepreneurship, and disaster relief.

“Domino’s is first and foremost a food business and the rural communities of Australia are key enablers of our high-quality food supply chain,” he said.

“We remain committed to providing focused funding and support for rural communities, local farming needs, sustainability initiatives, as well as meaningful programs that improve the overall impact of our sustainable food procurement journey.”

Domino’s hopes to donate in excess of $100,000 to Rural Aid. For more information about Rural Aid visit www.ruralaid.org.au.

For more information visit Give for Good www.giveforgood.org.au.

Domino’s Pizza Enterprises (DPE) was Australia’s first publicly-listed pizza company and is the master franchisor for the Domino’s Pizza brand in Australia, New Zealand, France, Belgium, The Netherlands, Japan and Germany. Across these seven markets, DPE and its franchisees operate over 2,400 stores.