Domino’s new menu item creates ‘happy little pizza-mites’

Australia’s largest pizza chain has partnered exclusively with Australia’s iconic VEGEMITE to create a limited-edition Cheesy VEGEMITE Pizza.

The collaboration comes after Domino’s asked social media fans earlier this year if they would at yeast give a Cheesy VEGEMITE Pizza a try – to which the response was a resounding ‘YES’ through almost 30,000 likes and 12,000 comments.

VEGEMITE this week appointed a new ambassador, Giovanni from Rosa’s Pizza in New York, who has added the iconic taste of Australia to his menu. Domino’s ANZ Chief Marketing Officer Adam Ballesty said it’s only fitting that we return Australia’s favourite flavour to the heartland and ensure everyone can share in the joy of this perfect pairing.

“It’s great to see Americans enjoying what we here in Oz know to be true – that VEGEMITE can go on just about anything!

“There’s something so quintessentially Aussie about a VEGEMITE and cheese pizza, and we’re excited to be able to offer this unique combination to customers right here at home,” Mr Ballesty said.

“To this day, we still receive messages from customers asking us to make this combination a reality and at Domino’s… we always deliver!”

VEGEMITE Marketing Manager Jacqui Roth said VEGEMITE is not just limited to the breakfast table: “VEGEMITE is being added to everything from stir fries to roast potatoes, but you can’t beat the classic cheese and VEGEMITE combo.”

“Domino’s is all about spreading joy and we think this Cheesy VEGEMITE Pizza will make happy little pizza lovers everywhere,” Mr Ballesty said.

Domino’s Cheesy VEGEMITE Pizza is available from Monday 11 October 2021 for three weeks only, or until sold out, at stores across Australia for just $7.95 Pick Up.