Domino’s ‘tops’ off 2022 by delivering 10 new stores in six weeks
Domino’s Pizza Enterprises Limited (Domino’s) will open another 10 stores across Australia and New Zealand this calendar year, with sights set on a total of 40 new stores before the end of the 2023 Financial Year.
The Company recently surpassed 900 stores in the ANZ region, 750 stores in Australia, and will celebrate the opening of its 150th store in New Zealand this December.
This acceleration of growth has seen Domino’s set a goal to expand its store network to 1000 stores across Australia and New Zealand in 2024.
In the 2022 Financial Year, the Company opened 22 new stores across Australia and New Zealand; the growth rate this year has more than doubled.
Domino’s ANZ Chief Development Officer Cameron Toomey said when considering Domino’s markets across the globe, Australia is one of the more mature locations.
“With almost 40 years of experience operating in the Australian market, and 20 in New Zealand, it’s this knowledge that gives us such confidence to bring more Domino’s kitchens closer to more customers across these established regions,” said Mr Toomey.
“For Domino’s ANZ Development Team, we have shifted our focus from delivering the standard Domino’s store in a typical, metro location, to also developing bespoke stores to get us into locations that we have not serviced, and which other large Quick Service Restaurant chains do not reach.
“Some examples of new store models we have recently introduced include Domino’s Mobile Pizza Kitchens – a fully-equipped Domino’s store on wheels – and new Simplified Menu Stores, which offer an extensive but simplified Domino’s menu to rural and regional communities across Australia and New Zealand.”
Cameron Toomey has been with the Company for more than 10 years, most recently serving as Domino’s New Zealand General Manager for four years, before his recent appointment as Domino’s ANZ Chief Development Officer in August 2022.
“My previous experience in Domino’s operations helps us begin the store development stage with a clear view of the end result in mind. We know where we need to go and are using our knowledge and experience to help propel our store opening processes forward.
“Store development underpins everything we do at Domino's. It is a privilege that comes with great responsibility to now be involved in the early process that feeds into the future growth of our business.”
“The team has a clear focus on the beginning of the store opening pipeline, as opposed to only focusing on the final step, which means we have a consistent flow of new stores ready to be opened, and a solid plan for the stores that are coming.
“The world around us continues to evolve and change, which unfortunately means more obstacles to open new stores: increasing cost of materials and labour, and supply shortages, are just a few of these added pressures.
“Ultimately having more stores closer to customers reduces the operating costs for our franchisees, which allows us to deliver great value for our customers wherever they are in Australia.
“Rather than continuing to do the same thing to get the same result, we have changed our thought process to innovatively consider how we can develop Domino’s stores across Australia and New Zealand to fit into this new world we are living in.”
