DOMINO’S LAUNCHES WORLD’S FIRST AUGMENTED REALITY (AR) PIZZA CHEF

If you’ve ever been stuck for choice and not sure what pizza to order chances are you’re not alone!

Today, Domino’s announced there’s billions of possible combinations and to make things easier for customers they’ve released their New Pizza Chef, which uses the latest in Augmented Reality (AR) technology to help customers create their ultimate, favourite pizzas.

With the demand for the global Augmented Reality (AR) market rising significantly (exceeding USD $1 billion in 2016 and predicted to grow at around 65% CAGR from 2017-2025*), it’s not surprising Domino’s has worked hard to deliver this interactive, real-world experience for its customers.

The latest in the Company’s high-tech innovation, Domino’s New Pizza Chef uses Augmented Reality to give customers real-time experience to create their own pizza combination through the Domino’s app on their mobile device.