On Wednesday 8 August, Domino’s stores and hungry customers across Australia banded together to help raise in excess of $174k for Rural Aid, to support Australian farmers and rural communities affected by drought.

Domino’s CEO Australia and New Zealand Nick Knight who was born in drought ravaged Country NSW in Tamworth said that, in addition to the funds raised from the national ‘Doughraiser’, Domino’s own registered charity, Give for Good, donated $40,000 to the cause.

“We know that without farmers, there is no pizza and we wanted to do our small bit to help the many farmers out there doing it really tough,” Mr Knight said.

“We can’t thank our franchisees and team members enough for throwing their full support behind this cause as well as our customers for visiting us in store and buying pizzas to support the farming community.”

Domino’s confirmed the funds raised will go directly to the not-for-profit organisation, Rural Aid, that does amazing work in supporting farming communities through programs like Buy a Bale, which delivers hay for cattle feed and other essential items.

“These farmers are a part of the Domino’s family – they supply our food, they are our business partners, our customers, and they are fellow Australians, so it’s important we do what we can to help.”

Rural Aid CEO Charles Alder said the charity was thrilled to be the recipient of Domino’s national Doughraiser and additional support.

“The money Domino’s helped raise will make a huge difference in the lives of hundreds of Aussie farmers,” Mr Alder said.

“It will allow us to continue our work in delivering much-needed fodder, water and groceries to the farming communities that need it the most.”

Mr Knight said rural communities were a key focus of the Domino’s charity, Give for Good, as well as education and youth initiatives, leadership and entrepreneurship, and disaster relief.

“Domino’s is first and foremost a food business and the rural communities of Australia are key enablers of our high-quality food supply chain,” he said.

“We remain committed to providing focused funding and support for rural communities, local farming needs, sustainability initiatives, as well as meaningful programs that improve the overall impact of our sustainable food procurement journey.”