Because we’re app-y! A slice of ordering Domino’s through the years
Remember when the only way you could order your favourite pizza was by rocking up to your local Domino’s store to place the order?
Well, things have come a long way since then!
While our team members still love being able to share a slice of their pizza expertise with you in store, we know pizza lovers like choice, which is why we have introduced a range of pizza ordering options over the year.
In celebration of launching our new Domino’s app, which delivers a faster and easier ordering experience, we’re taking a trip down memory lane into the ways you’ve been able to order Domino’s.
Whether you prefer to bond over pizza at your local Domino’s store when placing your order, order online from the comfort of your couch, or use the pizza store in your pocket (AKA the Domino’s app), read on to learn how pizza ordering has evolved over time.
1. Meet and greet
IN-PERSON PIZZA: Ordering in-store was once the only way to enjoy your favourite Domino’s pizza, and it’s still a popular way of ordering today!
Domino’s has provided delicious pizzas to Australians for nearly 40 years, and back in 1983 when we opened our first store in the country, when customers knew their craving couldn’t be ‘topped’ by anything other than a Domino’s pizza (we know the feeling!), they needed to visit our team members in store to place their order.
While our stores still love to meet and greet our customers every day, we also know convenience is important – which is why we have introduced some additional methods of ordering over the years. But never fear, if you’re a fan of walking into your local store to place your order, you’ll always be welcomed with a smile (and great value!).
2. Dialling up for pizzas
RING RING: Phone ordered pizza? It was all the rage, once!
In 2005, Domino’s dialled it up a notch, launching mobile phone ordering for customers. While these days most of us always have our phones within reach, back in 2005, this was something that offered customers a new and convenient way to place their pizza order.
These days, phone calls are still a popular way for Domino’s customers to order their favourite pizza – in fact, the phone number has never changed – dial 131 888 and some Hot & Fresh pizzas will be on their way!
3. Browsing for your favourite slice
Shortly after mobile phone ordering launched, customers were able to place their pizza order online. While we all take this for granted now, it’s important to remember it wasn’t possible once!
Nowadays, jumping onto the Domino’s website to place an order is one of the most popular ways to order pizza. In fact, nearly 70 per cent of Domino’s pizza orders are placed online. Impressive, right?
4. App-y times!
Pizza store in your pocket? Sign us up!
When Domino’s launched our very own ordering app in 2009, customers practically had their very own pizza store in their pocket. In fact, Domino’s was one of the first quick service restaurants in Australia to release an app – which we think is pretty cool!
To take you back to where it all began more than 10 years ago, check out the video below of Domino’s very first app!
5. Faster, hotter, fresher and even ‘appier’!
A SLICE OF APPINESS: Order via the Domino’s app for a slice of Hot & Fresh pizza!
The latest mode of ordering Domino’s arrived this month with the launch of the new Domino’s app!
Delivering a faster and easier ordering experience for customers, the new Domino’s app not only allows customers to access the menu and scroll through for their favourite slice of pizza faster than the previous Domino’s app, but it’s also where you can find all the best money-saving special offers. We’ll share a slice to that!
But at Domino’s, we always want to go one step further, which is why we’re celebrating the new app with FREE PIZZA! *cue appy dance*
What do you have to do to redeem this offer, you ask? Simply place a Domino’s order through the app from Monday 11 July and receive one free Large pizza for FREE with your next app order.
Now we’ll have a pizza that.
