Domino’s joins Better Chicken Commitment
Domino's Pizza Enterprises Ltd (Domino’s) is demonstrating a commitment to animal welfare by partnering with Compassion in World Farming (CIWF) and signing the Better Chicken Commitment – a first for the Fast-Food Industry across Australia and New Zealand.
The Better Chicken Commitment is an initiative led by some thirty NGOs, including CIWF, which aims to significantly improve the conditions in which chickens are raised and slaughtered, including more space per animal, slower-growing breeds, the presence of perches and natural light, and more respectful slaughter methods by 2026. It lays out strict standards which exceed those currently set by local animal welfare bodies in both Australia and New Zealand.
Domino’s ANZ CEO David Burness said that joining the Commitment demonstrated Domino’s focus on providing customers with top quality ingredients for great value, without compromising on sustainability or animal welfare conditions.
“At Domino’s we do the right thing because it’s the right thing to do, and we recognise that doing the right thing includes taking care of our environment, and the food we source from our suppliers and serve to our customers.
“We are proud to be the first fast food restaurant chain in both Australia and New Zealand to sign the Better Chicken Commitment, an initiative that will improve the welfare of chickens across our region. This is an important step in our Domino’s for Good journey as we work to make the world a better place.”
CIWF’s Global Director of Food Business, Dr Tracey Jones, added: “We are delighted that Domino’s in Australia and New Zealand has joined the Better Chicken Commitment. They are the first restaurant chain in this area to sign up and we hope this positive move will encourage others across the region to follow their lead.
“There is a growing movement of leading companies across the globe taking steps to introduce better welfare for meat chickens. We applaud Domino’s for leading the charge in Australia and New Zealand and we will continue to work closely with them on the effective implementation of their broiler welfare strategy in all territories.”
By 2026, Domino’s commits to ensuring 100 per cent of its chicken meets or exceeds the Better Chicken Commitment standards for all 850+ stores across Australia and New Zealand.
Domino’s also released its first ever Sustainability Report this year, which outlines the Company’s other Environmental, Social & Governance (ESG) initiatives to date.
