Breakfast just got a bowl lot cheesier with Domino’s new Pizza Flavoured Cereal, Domin-O’s!

They say breakfast is the most important meal of the day. They also say pizza makes everything better, so why not combine the two?

Cereal fanatics and pizza lovers, it’s time to unite as Domino's Pizza Enterprises Ltd (Domino’s) has today launched its latest addition to their Australian menu, Domin-O’s – a signature pizza flavoured cereal giving Kertain cereal brands a taste of competition!

Made with twice cooked pizza dough for extra crunch, succulent pieces of pepperoni and gooey mozzarella, each spoonful is packed with a flavour explosion to start your day with the ultimate wake-up call.

But can I customise my bowl of Domino-O’s with my favourite toppings too?

Absolutely.

Fancy some extra cheese? Sprinkle it on top! Loyal pineapple-on-cereal enthusiast? No judgment here.

Guaranteed to put plenty of pep in your step for the day ahead, it’s time to swap out the marinara for milk as you clear your cereal cupboard faster than you can say cheerio to boring breakfasts!

Domino’s ANZ Chief Marketing Officer Allan Collins said this new cereal is perfect for pizza lovers who want to enjoy the taste of their favourite food for breakfast, or for those who just can't wait until lunchtime for their next slice.

"We're always looking for new and innovative ways to surprise and delight our customers,” said Mr Collins.

“Pushing the boundaries of flavour and fun is in our DNA. This time around, Domino’s has really thought outside the box and we’re confident that Domin-O’s will truly ‘bowl’ our customers’ minds!”

Domino’s Head of New Product Development & Innovation Michael Treacy said the new cereal adds a whole new meaning to quick and easy.

“We’re proud that with Domin-O’s, customers can experience the incredible taste and crunch of their favourite pizza ingredients with just one spoonful.”

Deemed the new breakfast of champions by cereal lovers nationwide, Domin-O’s means you can have a tasty start to your day, every day. (Side effects include increased happiness levels, a heightened obsession for pizza, and uncontrollable cravings for this cereal-ously tasty breakfast meal.)

But be quick! Domin-O’s will be launching in Australia on Monday 1 April, and is expected to fly off the shelves.