Domino’s delivers: Burgers, but better!
Calling all burger (and pizza) lovers! Sick of soggy buns? Over limp lettuce? Domino’s is to the rescue, as the Company today ‘unwraps’ the return of its beloved burger-inspired lineup.
So often burger deliveries fall flat, which is why Domino’s is staving off the takeaway blues by flipping the script on an updated take on burger menu favourites
The first of these reimagined mealtime masterpieces is the Cheeseburger Pizza – an Aussie favourite, originally launched to the Domino’s menu in 2021. Loaded with perfectly seasoned 100% Aussie beef burger pieces, melty American cheese, tangy burger sauce, butter pickles, and gooey mozzarella cheese, the Cheeseburger Pizza is available from $12.00 – bun-believable value!
Also on the new menu is Southern Fried Chicken Tenders that are so crispy and juicy you will be left licking your fingers, and hand crumbed Onion Rings so delicious and crunchy you will be saying whop the heck!
Domino’s Head of Product Development & Innovation Michael Treacy says the new range has been carefully designed to ensure every bite is delivered hot, fresh, and bursting with flavour.
“We have all been there - trying to satisfy the burger itch, but left with a cold, collapsed and disappointing burger delivery. We get it!
“This isn’t about pitting burgers against pizzas - it’s about combining the best of both worlds. High quality burger-inspired toppings, served on our iconic pizza base delivered piping hot and in one piece, straight to your door.”
The Cheeseburger Pizza is just the beginning. The range will drop a series of burger shack-style treats in the coming months, including:
Fried Chicken Burger Pizza: A perfect pizza base topped with Domino’s Southern Fried Chicken Tenders, tangy butter pickles and gooey cheese.
Cheeseburger Meltzz: All the delicious flavours of a cheeseburger, sandwiched between two golden, crispy melts. Pure melty goodness redefined!
Onion Rings: Crunchy perfection and the ideal sidekick to any burger experience.
Southern Fried Chicken Tenders: Crispy, juicy, and bursting with flavour. These cluck-worthy tenders will have you saying 'wing it' to your usual delivery spot!
Burger Box: Feeling like a feast for one? This new take on My Domino’s Box, one of the most loved products in Domino’s history, is the ultimate meal deal for pizza and burger lovers. Customers can now choose between a mini Cheeseburger Pizza or Cheeseburger Meltzz, complete with a side of chips and onion rings. A meal that’s bound to leave you happy 😉
“We have been ‘grilling’ up excitement for the launch of our all-new burger menu,” says Domino’s ANZ Chief Marketing Officer Allan Collins.
“We know our customers love burgers, but the delivery of them can often be a letdown. This is why we are rewriting the burger rulebook, combining burger bliss with pizza perfection.
“It’s time to ditch the drive-thru and settle in on the couch because we’re bringing a ‘pizza’ the action straight to you!”
Customers can order in-store, through the Domino's app, or online from $12.00 for pizzas, and $6.00 for sides at www.dominos.com.au.
