Domino’s has today launched a deliciously meaty new pizza range – without beef.

Pizza lovers in Australia and New Zealand can now enjoy delicious plant-based meat sensation Impossible™ Beef on all their favourite pizzas, including Impossible™ Supreme, Impossible™ Godfather, Impossible™ Firebreather and Impossible™ Cheeseburger, with the Impossible™ Pizza Night!

Impossible™ Beef, the market-leading animal-free product from California-based Impossible Foods is both nutritionally friendly and friendly to the environment. Each serving of Impossible™ is gluten free, halal and kosher-certified, and delivers a satisfying 18.8 grams of protein per each 113-gram serving.

In New Zealand, agriculture is responsible for 50 per cent of the climate change emissions profile. Cutting out meat once a week can help slow the growing annual demand for animal-based foods across the globe.

Domino’s Chief Marketing Officer Adam Ballesty said the Impossible™ Pizzas were so good, Meat Free Mondays could soon be a thing of the past with consumers now able to opt for a delicious, Hot & Fresh meal every day of the week.

“We know that people are actively seeking more sustainable food options, but it is also critical that these alternatives deliver on taste and a great pizza experience,” he said.

“The Impossible™ Beef pizza topping does exactly that. It has all the flavour and texture of juicy, authentic minced beef, but with far less environmental impact.”

“Whether you’re looking to reduce your traditional meat consumption or mix up your menu with flexitarian choices, Domino’s new Impossible Pizzas provide all our customers a meaningful option without compromising on taste, for the perfect Impossible Pizza Night.”

As well as encouraging customers to consider their environmental impact, Domino’s is working with Wavemaker to carbon-offset its digital media buying by implementing first-of-its-kind technology.

“I’m also excited to share Domino’s is working with Wavemaker to carbon-offset our digital media buying for the Impossible campaign,” said Mr Ballesty.

“We acknowledge this is a small step in a larger sustainability journey for Domino’s and look forward to growing this partnership to reduce the environmental impact of our campaigns across Australia and New Zealand.”   

 “Dominos has built a fun, engaging brand with a loyal following,” said Ben Ewens Senior Sales Manager for Australia and New Zealand at Impossible Foods.

"We've really enjoyed collaborating with them to bring the new Impossible Beef topping to their entire line-up of pizzas, day or night.

Whether it's Impossible Pizza Night with your family or just a midday or late-night snack, we think fans across Australia and New Zealand will love having a delicious way to eat pizza that's good for the planet."

To celebrate the Impossible Pizza’s launch, Domino’s is offering 30% Off a Large Impossible Pizza pick up or delivered when ordered via the Domino’s App* between October 24th and December 4th.